Sober millennials mean the alcohol industry has to innovate to tempt consumers to the bar While some things about alcohol will never change - such as the bacchanalian urge to tell our friends how much we love them after we've had a few - the drinks market is constantly changing. Over recent years the big trend has been gin. Annual sales have almost doubled over the past five years and in 2018 topped £2bn. The number of distilleries has more than doubled to more than 300 as artisan gin makers ha...
Sober millennials mean the alcohol industry has to innovate to tempt consumers to the bar While some things about alcohol will never change - such as the bacchanalian urge to tell our friends how much we love them after we've had a few - the drinks market is constantly changing. Over recent years the big trend has been gin. Annual sales have almost doubled over the past five years and in 2018 topped £2bn. The number of distilleries has more than doubled to more than 300 as artisan gin makers ha...
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